The Evolution of Warren Ray Zone to Simons Nova: A Journey from Italy’s Trading Expertise to Global Business Advisory
When the world was grappling with uncertainty during the harsh lockdowns of 2020, many professionals found themselves at a crossroads, reevaluating their careers and ambitions. For one Italian financial expert, this period of forced pause led to a major transformation. Known in the international trading community as Warren Ray Zone , she used this pseudonym to successfully introduce herself to English-speaking markets by publishing several well-received books on options trading. Now, at the close of 2022, she is unveiling a new identity: Simons Nova , a brand that reflects her three decades of experience in business advisory, financial coaching, and real estate investments. But this is no ordinary rebranding—it’s the continuation of a rich professional journey that started in Italy in the early 1990s, long before trading and financial advisory became mainstream topics. From Commodities Trading to Business Advisory: A 30-Year Legacy In the early 1990s, while much of the financial ...